Charity Guidelines

Lincoln approval of charity partners is required prior to event confirmation. Organizations from the pre-approved list will be granted immediate approval. Other charities not included in the list need to be submitted for approval during enrollment and are subject to approval by Program HQ and Lincoln. Dealers will be notified within five to seven business days if their event enrollment has been approved.

Pre-Approved Charities

  • Civic Organization and Services
    • Community Food Banks
    • Feeding America
    • Focus Hope
    • Habitat for Humanity
    • League of United Latin American Citizens
    • Make-a-Wish Foundation
    • National Association for the Advancement of Colored People (NAACP)
    • Optimists International
    • Rotary Club
    • Salvation Army
    • Special Olympics
    • The Pew Charitable Trust
    • United Negro College Fund (UNCF)
    • United Way and all affiliates
  • Medical Research, Treatment and Prevention
    • American Cancer Society
    • American Heart Association
    • American Red Cross
    • Juvenile Diabetes Research Foundation (JDRF)
    • March of Dimes
    • Muscular Dystrophy Association
    • National Multiple Sclerosis Society
    • Susan G. Komen for the Cure
    • The Leukemia & Lymphoma Society
  • Culture and the Arts
    • Civic Orchestras and Philharmonics
    • Local theatre troupes
    • Metro Historical Societies
    • The Board of Arts Foundation
    • United Artists
  • Social
    • Optimists International
    • Shriners International
  • Education and Youth Development
    • America's Promise Alliance
    • Big Brothers / Big Sisters
    • Boys and Girls Club
    • Citizenship Education Fund
    • Communities in School
    • j.k. livin Foundation
    • Junior Achievement
    • Junior League
    • Public and Private Education (including pre-k, elementary, junior high and high schools)

Charitable and/or community organizations not contained on the "Approved List" but of interest to a dealer should be screened by the dealer using the following guidelines:

  • The organization must be OFAC (Office of Foreign Assets Controls)-compliant according to sanctions and regulations prohibiting U.S. citizens, businesses and financial institutions from engaging in business or financial transactions with persons or entities on OFAC's Specially Designated Nationals (SDN) List
  • Funds raised must be used for initiatives located within the United States
  • Organizations and initiatives should operate with an 85/15 cause donation to overhead cost ratio
  • Suggested areas of outreach are civic, medical, culture, education and professional. Examples include:
    • Civic organizations and services (community food banks, United Way, etc.)
    • Medical research, treatment and prevention (hospitals, treatment and/or disease awareness organizations etc.)
    • Business and professional organizations (Business Women’s Network, Entrepreneurs Organization Network, etc.)
    • Culture and the arts (Art, Symphony, Opera, Smithsonian, etc.)
    • Education and youth development (Communities in School, school booster club, etc.)

Organizations or initiatives that will not be approved

  • Religious programs or sectarian programs for religious purposes such as religious education, religious, facility improvements and mission trips
  • Chambers of Commerce or local organizations with a main goal of improving retailer and/or small-business profits. Philanthropic outreach of a chamber may be considered such as scholarship funds.
  • Efforts to influence legislation, or the outcome of any elections or any specific election of candidates to public office, or to carry on any voter registration drive
  • Labor groups
  • Loans for small businesses
  • Organizations that promote discrimination in their charters
  • Organizations that unlawfully discriminate in their provision of goods and services based on race, color, religion, gender identity or expression, ethnicity, sexual orientation, national origin, physical challenge, age, or status
  • Profit-making enterprises
  • Advocacy directed groups and programs
  • Fraternal organizations
  • Golf outings or non-organized teams/leagues that are not recognized by the city or the municipality (ex. Beer leagues)
  • Direct payments to colleges are not eligible; however, club sports, scholarship funds and community outreach by college-based organizations are permitted
  • Organizations that provide services or outreach that may be considered sensitive or controversial

If there are any questions or concerns about an organization's eligibility for the program, please contact Program HQ prior to contacting the charity for pre-screening information.